The London 2012 Olympic Games is over, but not quite the aftermath. Despite near-universal agreement that it was a great success and a spectacle hugely enjoyed by most of the world, only China seems to have emerged a little disgruntled. After gaining top spot in the medals table on their home turf in Beijing four […]
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IKEA’s announcement that it plans to build and develop at least 100 budget hotels across Europe got me wondering as to what might have inspired them in this new business venture. Although the idea has germinated in Europe, perhaps it was first seeded in China where the country’s new middle class appear to enjoy without […]
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The eccentric British comedian Tommy Cooper used to tell a joke that goes like this: “I got into this taxi and I said to the driver, ‘King Arthur’s Close.’ And the driver said, ‘Don’t worry Tommy, I’ll shake him off at the first corner.” Well, now it’s ‘Nissan’s close’ and unlikely that China’s Geely – […]
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…but more has to be done. The EU is China’s biggest trading partner and the EU’s biggest source of imports. So it’s not very surprising to learn from the latest EU customs enforcement of intellectual property report that China is the main source country of imported goods suspected of infringing trademarks, copyrights and patents. Nearly […]
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Over the past few years the overseas acquisition efforts of China’s ‘Go Global’ companies have often resembled those of a either a bulldozer or an excavator. The difference between a bulldozer and an excavator is one of approach and purpose: the bulldozer pushes things brutally aside, whereas the excavator patiently digs trenches. The first allows […]
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With the launch of the new CEMS 360 website comes a refreshed visual identity in the form of a new design style and logo. We’ve lived with our old logo for the last two years since CEMS was founded. While it enabled us to establish ourselves providing go-to-market brand and communication support for Chinese brands […]
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