5. Continuous communication makes you known and builds relationships with customers and stakeholders.
Most Chinese companies entering Europe either do too little communication or don’t communicate very well. It is unfortunate because communication serves a company’s bottom line in two ways:
first, it makes customers aware of a company’s existence and what it has to offer, and second, builds and strengthens the company-customer relationship. Consequently companies don’t generate sufficient brand awareness or appeal to attract enough customers, resulting in slack sales and slow revenues.
At CEMS 360° we offer practical communication support to Chinese companies in two areas: content and channels. Within a simple communication strategy we (1) create the message content (what a company says about itself and its products) and (2) advise on the appropriate mix of media channels (where they say it) which accurately target the right customer and buying segments.
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