6. Great design and a faultless product experience are the keys to winning customer hearts and minds.
While research insights drive the rationale for a company’s marketing strategy, superb design triggers the consumer’s emotional response, encouraging them to buy products.
Design differentiates a company identity and the image of its branded products from competitors. Chinese companies entering Europe frequently overlook the experiential function and financial value of design which wins customer hearts and minds resulting in higher sales.
A consistent design, unique to a company, applies to almost anything tangible and visual that customers come into contact with: from logos, websites and brochures to product packaging, trade stands and shop interiors. CEMS 360° works with creative designers who combine commercial awareness with exceptional design skills. We advise on adaptation of Chinese products to meet the experiential expectations and aesthetic preferences of European consumers to achieve value :price advantages for incremental sales of Chinese products in European markets.
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