Mission

Our mission is to help Chinese companies enter, grow and succeed in Europe.

Through our expertise in marketing, branding, design and communication, we:

  • Make sure Chinese services and products are accessible, understandable, and attractive to European consumers and distributors.
  • Enable Chinese companies and organisations to increase the relevance, appeal, sales potential and profitability of their brands, services and products in Europe.

We want Chinese companies and their brands to become success stories in Europe. That’s our mission.

But we also believe there are eight basic steps that lead to success for a Chinese company in Europe.

We like to see them as eight chapters of a book. Each one of them carries forward the action to a happy ending resulting in growth and profitability.

You can find each chapter on the right-hand side of this page.

READY TO WIN YOUR MARKET
WITH CEMS360?


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1. Even though we live in a flat, global world, Europe isn’t China and China isn’t Europe.

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2. Why cross a river by feeling your way over the stones, when you can use a bridge?

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3. Set yourself up to win in your market before fighting the competitive battle

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4. Know yourself and be prepared to adapt your identity to build appeal, respect and trust

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5. Continuous communication makes you known and builds relationships with customers and stakeholders

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6. Great design and a faultless product experience are the keys to winning customer hearts and minds

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7. Customers will buy only if they can access products when and where they want: the gateway to customers is sales and distribution

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8. Our aim is to make CEMS 360° the preferred partner of choice for Chinese companies that want to enter, grow, and succeed in Europe.

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