CEMS360
Follow Us on FacebookFollow Us on LinkedInFollow Us on SkypeFollow Us on Twitter
  • Home
  • About us
  • Mission
  • Services ↓
    • Marketing
    • Branding and Design
    • Communication
    • Sales and Distribution
    • Product Adaptation
    • Europe to China
  • Our team
  • Blog
  • Contact
Home » Blog
Why haven’t the Chinese produced a global brand?

Why haven’t the Chinese produced a global brand?

In the past few weeks there’s been a discernible increase in the volume of media reports and articles about Chinese brands entering western markets or rather, Chinese companies buying western brands. For someone who’s been closely involved with Chinese brands in Europe it has been fascinating to witness the eruption of interest and different viewpoints […]

Read more »
Europe’s trade war is within itself, not with China

Europe’s trade war is within itself, not with China

The old proverb ‘united we stand, divided we fall’  isn’t just a timeless bit of wisdom.  Here in Europe it seems to be an active operating principle of self-harm, one that is cleverly exploited by China’s leadership.  Recent trade-related dramas suggest that Europe (always a collection of self-interested nation states with short-term horizons) have inverted […]

Read more »
Random unstoppable thoughts about the future of marketing, branding and Chinese companies in Europe

Random unstoppable thoughts about the future of marketing, branding and Chinese companies in Europe

I was recently asked for an interview.  The key question was: “what keeps you, as a marketer, awake at night?” Interviews concentrate the mind wonderfully. They’re like a switchback mechanism, returning thoughts to what we have forgotten and taken for granted. Random and unstoppable, the ideas flow to challenge preconceived assumptions. My answer to the […]

Read more »
Ren Zhengfei and Huawei’s brand trust deficit:  the mystery without the magic

Ren Zhengfei and Huawei’s brand trust deficit: the mystery without the magic

It was a moment worthy of a scene from The Wizard of Oz. That was when Huawei’s mystery man, the company’s secretive and until now largely invisible CEO Ren Zhengfei, appeared in person to give his first ever interview to western journalists in New Zealand. Sporting the regulation dyed black hair of a middle-aged Chinese […]

Read more »
Know your customers: Red Cliff, Chinese brands and marketing in Europe

Know your customers: Red Cliff, Chinese brands and marketing in Europe

The movie ‘Red Cliff’ directed by John Woo is a modern classic of Chinese cinema. It’s set at the end of the Han dynasty, just before the era of the Three Kingdoms. It depicts the epic battle at Red Cliff between the huge military forces of Cao Cao (曹操) and his arch-rivals Liu Bei and […]

Read more »
Snakes, birds, planes and Chinese brands

Snakes, birds, planes and Chinese brands

As we enter the Year of the Snake in the Chinese lunar calendar, I’ve been thinking about birds.  To be more precise, how brands have utilized birds to feather their own nests, so to speak. Snakes don’t bear much thinking about.  They’re slithery, slimy reptiles strongly associated with cunning, deceit and death (who can forget […]

Read more »
1234»

Categories

  • Airlines
  • Arctic
  • Arctic Council
  • Automotive
  • B2B brands
  • B2C brands
  • Brand refreshment
  • CEMS 360
  • China Dream
  • China takeovers
  • China-EU summit
  • China-Europe
  • China-UK
  • China-USA
  • Chinese brands
  • Chinese consumers
  • Chinese Dream
  • Chinese students
  • Chinese tourists
  • City branding
  • Counterfeiting
  • de Gucht
  • Design
  • Design icons
  • EU anti-dumping
  • European Union
  • Experience branding
  • Fashion
  • German brands
  • intellectual property
  • IPR
  • Japanese brands
  • Logos
  • Luxury brands
  • Mergers & acquisitions
  • Norway
  • Positioning
  • Retailtanment
  • Trade
  • Uncategorized
  • US brands
  • Visual identity

Archives

  • June 2013
  • May 2013
  • February 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
March 2021
M T W T F S S
« Jun    
1234567
891011121314
15161718192021
22232425262728
293031  
  • 家
Follow Us on FacebookFollow Us on LinkedInFollow Us on SkypeFollow Us on Twitter
China-Europe Marketing Services (CEMS 360°)
Hector Treubstraat 3
1402 CK Bussum
The Netherlands

+31 (0)35 698 9841
+31 (0)65 121 4753
Skype: CEMS_360

info@cems360.biz
phil.mead@cems360.biz

Email Us

Your message was successfully sent. Thank You!

Copyright © 2012 CEMS360 All Rights Reserved | Website by MISC.