7. Customers will buy only if they can access products when and where they want: the gateway to customers is sales and distribution.
Making Chinese products accessible to European customers relies on efficient sales and distribution.
No marketing strategy is complete without a sales and distribution model supported by a supply chain process and channels that facilitates the customer’s ability to easily get hold of a product. CEMS 360° helps Chinese companies and brands determine which sales and distribution model – ecommerce, physical retail or a hybrid of both– is best for them in terms of volume and value creation in each European country. Through our partners we also provide practical support in setting up management of the supply-chain and delivery process.
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