2. Why cross a river by feeling your way over the stones, when you can use a bridge?
The father of modern Chinese capitalism Deng Xiaoping said that China should ‘cross the river by feeling the stones’: to take one step at a time slowly and carefully.
Wise words 30 years ago when China’s companies had to learn about modern business. But using a bridge to cross business cultures is easier than wading through a river. It’s a faster, safer and secure way of avoiding potential problems (and a steep learning curve). As a European company specialising in helping Chinese companies, CEMS 360° provides a marketing bridge built on a solid foundation of marketing expertise, business insight, contacts and experience, designed to help Chinese companies enter, grow, succeed and prosper in Europe.
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