2. Why cross a river by feeling your way over the stones, when you can use a bridge?

The father of modern Chinese capitalism Deng Xiaoping said that China should ‘cross the river by feeling the stones’: to take one step at a time slowly and carefully.

Wise words 30 years ago when China’s companies had to learn about modern business. But using a bridge to cross business cultures is easier than wading through a river. It’s a faster, safer and secure way of avoiding potential problems (and a steep learning curve). As a European company specialising in helping Chinese companies, CEMS 360° provides a marketing bridge built on a solid foundation of marketing expertise, business insight, contacts and experience, designed to help Chinese companies enter, grow, succeed and prosper in Europe.
Back to mission

READY TO WIN YOUR MARKET
WITH CEMS360?


Contact us right now!
China